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  • infotech@seometacode.com
  • Jaipur, Rajasthan, India

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What is ASO

App Store Optimization (ASO) is for mobile apps just like search engine optimization is for websites. It is the process of optimizing apps to increase their visibility on major app stores, such as App Store for iOS, Google Play for Android and Windows Store for Windows Phone. The higher the rank of your app in the app store’s search results, the higher the traffic to your app and more chances of getting downloads. As 63% of apps are discovered through app store searches, it becomes essential to get your app to the top.App store searches drive the majority of installs and our app store optimization services are designed to help you get the most out of this discovery channel.

“More Visibility + More Organic Traffic = More New Installs”

Why ASO is Important

Around 60-70% of the global population uses the internet, relying on Google to find information about businesses and companies. Having a website is no longer sufficient, as people directly search on Google. Developing your own app is crucial for digital marketing, enabling faster access to your services/products. However, it doesn't end there; you need to rank your app highly in the app store search results to achieve exponential growth. Higher rankings lead to more downloads and conversions. A successful conversion occurs when users download and use your app, becoming loyal customers if they have a seamless installation and user experience. App ranking and organic installs are vital for increasing customer engagement and loyalty.

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Keyword Research for ASO

We inherently understand that both the Google Play store and the iOS App Store have different approaches to ASO. The App Store allows 100 characters while the Play Store allows 4000-characters to determine search results. We use proprietary tools to understand the language and keywords your customers are searching for, your competitors are targeting, and the ones that will drive the most traffic.

App Title

The most important part of ASO, the App name or title, needs to be a balance between uniqueness, branding, and relevant keywords that drive search results. We recommend short titles, followed by a dash or vertical bar and select keywords for description.

App Description

An app’s description should function as a call-to-action – describing what the app does clearly, its features, and compelling reasons to download it. Simple, concise and updated descriptions will drive downloads.

App Reviews & Ratings

The most important factor in app rankings is volume and quality of reviews and ratings – encourage ratings and reviews from happy customers, either through prompts or incentives. We help analyse your existing reviews, increase the volume of positive-sentiment ratings, and leverage feedback to improve ASO.

App Screenshots

Including screenshots and videos allow potential users to visualise your app and will drive downloads. Highlight the best parts of your app, its most popular pages, and its key features – this is your window display to the world! We love the screenshots that Snapchat has used – they accurately depict all that the app can do:

App Publisher Name

Publisher name and reputation also drives app searchability – choose a publisher name that describes the types of apps you create succinctly. For example, the classic Angry Birds game is published by Rovio Entertainment:

App Category

In the iOS App Store, you can pick a primary and secondary category for your app while in the Google Play Store, you can only pick one. Choosing a relevant category is extremely important to success – your app’s best fit, user mindset, and competitor categories are all valid considerations.

Download & Retention

Post download, app engagement and retention are the next challenges to work on – a high quality app is only the first step. Introducing incentivisation, adding personalisation, asking and acting on user feedback, as well as frequent updates to the app will be value additions to the lifecycle of the app.

FAQ’s

Some pre questions and answers

Do you design illustration website?

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Do you provide design source file after finish work?

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How to provide project details and payments?

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Can you tell me please how to contact for project?

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Do you makes custom logo, icon etc?

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